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We were commissioned by the charity RED January to write a piece of instrumental music that was motivational and uplifting for use in a new brand video. Calling upon the songwriting and vocal talents of Nadine Wild-Palmer, this evolved into the creation of a full song for commercial release, in support of Mind.
Our concept was to create a track that would both raise awareness and money for the charities - with 50% of sales donated to Mind. The song created a relevant link into media such as Radio, to start the conversation around mental health - particularly within younger and minority demographics. Support included BBC Radio, MOBO Awards, Deja Vu FM and Mind ambassadors such as Nicholas Pinnock.
You can still help by downloading on iTunes here:
RED VIDEO
For more information on RED JanuarY
Special Thanks to Sonica Studios, London www.sonicastudios.co.uk
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