Working with events agency Four23, we provided music for the Swatch Skin #yourmove product launch at their store on Oxford Street, London.
Street Dance crew, The Rebirth Network, orchestrated a surprise performance for both Swatch customers and the general public and were looking for music that conveyed both elegance and attitude - attributes also key to the Swatch products. We provided the track 'Beethoven' by LJ Looper - which combines classical with electronic and hip-hop influences, perfectly complimenting the performance, which blended ballet with street dance. There were several performances throughout the day which led to an increased footfall in the store.
